I want to start by saying this article is full of speculation and opinion. My concern isn’t necessarily about any individual creator, but rather about the system as a whole.
If you still receive the Rumble Newsletter ([email protected]), you may have noticed they recently promoted gaming—great, right? Well, if you scroll all the way to the bottom of the email, you’d see the "Top 5 Trending Creators | Gaming." I didn’t catch it in my inbox; I saw it via an X post. While it’s awesome that Rumble is promoting gaming, the list of creators has me scratching my head.
Rumble’s Top 5 List: Favoritism at Play?
When I saw LumpyPotatoX2 on the list, I immediately expected to see other familiar names like SilverFox, Missesmaam, and the usual suspects. Many people have issues with these creators, mainly because it feels like they’ve been shown a lot of favor by Rumble over the last year. As someone who has received a fair amount of promotion from both Rumble and Locals, I understand why this happens. These creators have solid presentations, engaging brands, and actively interact with their viewers. They’re great content creators for the platform. Personally, I don’t find Lumpy particularly genuine, and while SilverFox is more authentic, his content is too vulgar for my taste.
Now, let’s break down the top 5 list:
#5: StutteringCraig was listed, but it should’ve linked to his Side Scrollers Podcast channel, which has 8.51K followers and pulls 3-4k views per video without being featured.
#4: RoanokeGaming, who pulls 1-2k views per video without homepage features.
#3: Manyodgaming, which should’ve linked to ManyoD Gaming’s channel with 11.4K followers and averages 800-1200 views per video.
#2: GeeksandGamers, which should’ve been linked to their main Geeks + Gamers channel with 84.1K followers and averages 6-10k views per video.
#1: LumpyPotatoX2, with 2.48K followers and an average of 400-1000 views per video.
This list is baffling. Lumpy being placed at #1 clearly indicates that someone at Rumble is pushing his content harder than others. While he’s a decent entertainer with a good brand, his continual promotion on the homepage and now this top spot in the email doesn’t quite add up.
My Experience with Rumble’s Promotion Strategy
In my last article, I talked about my deal with Locals and Rumble. We know about the failed big-name creators like Sneako and SteveWillDoIt who were brought on with deals to expand Rumble’s user base and promote the platform through other media. For the larger creators, the benefit to Rumble is obvious—more eyes on the platform. In my case, it was an hourly contract, but I also worked to help grow the platform by reaching out to creators and keeping a community active, which did not count towards my hourly rate. I also provided honest feedback about the platform’s flaws and what creators needed.
Recently, SilverFox posted a video on X discussing the direction of gaming on Rumble. Aside from the language, I agreed with his points. It seemed like Rumble had lost focus on gaming in favor of the usual political content. Chris Pavlovski, Rumble’s CEO, responded to SilverFox, acknowledging the issue and saying they wanted to do better for the gaming community. The very next morning, Rumble launched the @gamingonrumble account on X.
Where Rumble Needs to Improve
Since then, Rumble has featured a variety of gaming creators on the homepage, which is a positive step. Being featured on the homepage can increase your views by 30K-100K, depending on the time of day. As someone who’s been featured multiple times, I can tell you that it also gives a small bump in follower count. Unfortunately, it doesn’t lead to long-term success, but it’s definitely a morale booster. However, even with a homepage boost, you still have to create engaging content to keep people coming back.
The point of this article is to highlight Rumble’s favoritism toward certain creators, while also acknowledging that they are making an effort to do better for the gaming community. At the end of the day, it’s not Rumble’s job to boost your ego by promoting your content. Their job is to build a platform that gets your content in front of users who will enjoy it. They should focus on improving the app and homepage algorithms, rather than handpicking creators to promote. If they do choose to boost certain creators, they need to rotate in fresh faces or move on from those who haven’t shown significant growth over the last year.
One concrete step Rumble can take is creating a transparent and merit-based system for featuring creators. A more dynamic rotation of gaming creators on the homepage would also ensure newer or smaller channels get a fair shot at exposure. Additionally, Rumble could improve its recommendation algorithm to prioritize content quality and engagement, rather than simply favoring familiar faces. This would ultimately help the platform grow organically and reduce the appearance of bias.
Rumble’s focus should be on developing a thriving gaming community, and that starts with a fairer promotion system that benefits more creators—not just a select few.